About Us
At Give Better, we seek to revolutionise the way individuals, families, groups and companies approach giving. Our ethos is rooted in the belief that effective giving transcends mere transactions — it’s about creating meaningful impacts, fostering communities, and amplifying the inherent potential in every act of giving and empathy.
Our Mission
Empower meaningful giving
Empower meaningful giving by celebrating its true value, fostering individual and community well-being, and aligning generosity with purpose for greater collective impact. We will prioritise the act of giving and its motivations over traditional charity, wellness and corporate social responsibility models.
Since the session, I’ve already had conversations with friends and family explaining how they should consider reviewing their giving.
— Michelle P.I want to improve the ‘giving’ culture in my family and help my children make educated decisions.
— Sarah E.Driven by Impact, Powered by Purpose
Proud to be a social enterprise
We believe that doing good should be at the heart of how businesses operate. Unlike traditional companies, our primary goal isn’t profit — it’s creating lasting social change. That’s why 20% of every fee goes directly into our Give Better Fund, providing vital, structured support to grassroots charities and community initiatives.
When you engage with our platform, programs or workshops, you aren’t just gaining tools to optimize your own giving — you are directly funding real impact.
Our Team
The people behind Give Better
Will F — “The Giving Strategist”
Founder
With 20+ years of global experience in community empowerment, social impact and corporate giving, Will is a social impact entrepreneur, leader and visionary with an unshakable belief in humanity’s collective power to give better, help better and feel better — proving that intentional giving is the key to a better world for all. Will has launched The Nourish Now Initiative, an innovative nonprofit combatting food inequality and social isolation.
Riaz M.
Advisor
A seasoned entrepreneur and strategic networker, leveraging his expertise in data-driven research and analysis. As Founder of Ethnic Opinions and Qulture Qanvas, and Director at Hana Capital, he brings a proven track record of building successful ventures and fostering valuable connections.
Anna M.
Advisor
An expert in all things operations, administration, systems and service delivery. With extensive experience in the commercial and third sectors, Anna brings a focus on quality, productivity and long-term success. As an operations leader at Samaritan’s, Anna is well versed in managing diverse groups, communities and networks to deliver goals.
Research and data serve as powerful tools, illuminating the path towards informed decision-making by providing a clear understanding of past experiences and current realities. Harnessing these insights enables decisions that are not just intuitive but also evidence-based, leading to more effective outcomes and sustainable progress. The Give Better team has over 20 years’ experience in research and data, and we are incredibly excited to share an innovative area of research with the world.